740 EAST 56TH PLACE // CHICAGO
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The March at the DuSable Museum is an interactive exhibit featuring groundbreaking immersive technologies.
It starts with an audio experience that teaches you about the beginnings of the civil rights movement. You are then invited to travel back in time via virtual reality to attend the 1963 March on Washington and witness firsthand the iconic "I Have a Dream” speech.
TIME has also partnered with AI storytelling pioneer StoryFile to create an interactive video interview with a real civil rights activist.
The DuSable Museum follows COVID safety guidelines provided by the State of Illinois and City of Chicago.
The exhibit follows social distancing guidelines and is cleaned between each scheduled session.
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Explore videos from TIME about the civil rights era.
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The March is an immersive virtual reality project which draws on the personal experiences of organizers and demonstrators. Through photogrammetry, motion capture and 3-D animation, participants will become part of the March on Washington.
The March: A groundbreaking virtual reality experience
Learn about how this immersive experience is allowing one man who attended the 1963 demonstration to revisit that history with his great-grandson, one of 80 actors selected from thousands who responded to a call to participate in the motion-capture stage of the process.
Recreating the 1963 March on Washington
In 1963, a quarter of a million people came out to participate in the March on Washington for Jobs and Freedom. Now, in virtual reality, a new generation can experience the impact and emotion of that day.
About the March
In order to bring the March on Washington for Jobs and Freedom to life in virtual reality, TIME embarked on a three-year journey to virtualize Martin Luther King Jr. and his iconic “I Have a Dream” speech. See the journey—and the groundbreaking technology used to create the most realistic re-creation of King—with partners V.A.L.I.S. studio and RYOT, as well as JuVee Productions and VFX production studio Digital Domain.
Dr. King behind the scenes
A production by
EXECUTIVE-PRODUCED BY VIOLA DAVIS + JULIUS TENNONCO-CREATED BY MIA TRAMZ + ALTON GLASS
Made possible by
THE MARCH is co-created by TIME’s Emmy Award–winning Mia Tramz and industry-leading immersive storyteller Alton Glass of GRX Immersive Labs.
To create THE MARCH, TIME Studios partnered with the Emmy Award–winning V.A.L.I.S. studio, Academy Award–nominated immersive media studio RYOT, Academy Award–winning visual-effects and immersive studio Digital Domain, award-winning JuVee Productions and strategic adviser CAA.
In addition to Viola Davis and Julius Tennon of JuVee Productions, executive producers for the project include Mia Tramz and Ian Orefice of TIME Studios, Peter Martin of V.A.L.I.S. studio, Jake Sally of RYOT and John Canning of Digital Domain. Ari Palitz of V.A.L.I.S. studio is lead producer of the project.
Karcheik Sims-Alvarado is the project’s historical adviser.
The exhibit was designed by award-winning experience design studio Local Projects.
Featured technology: HTC Vive Focus Plus, provided by HTC’s VR for Impact program.
American Family Insurance is proud to be the Presenting Sponsor of The March. As a purpose-led, customer driven insurance company, we’re committed to inspiring, protecting and restoring dreams. We invest our time, energy, and resources into initiatives that strengthen and inspire our communities; close equity gaps and create environments in which we are all free to dream fearlessly.